Glass Vodka Hits the Whistler Après-Ski Scene
For the first time since Glass Vodka distillery opened its doors in Seattle in 2012, we are excited to announce our launch into the Canadian market. As of December 2018, visitors to Whistler, B.C., can enjoy the award-winning grape-based artisanal vodka, available at the following Village establishments: Rimrock Cafe, Quatro, Barefoot Bistro, Dusty’s Bar & BBQ, The GLC Bar & Grill, Merlin’s Bar & Grill and Nester’s Liquor Store.
Choosing Whistler as Glass’s entrypoint into Canada is both a strategic marketing, and a personal decision. It’s strategic, because Glass Vodka’s founder, Ian MacNeil wants Glass Vodka to pass the lips of an affluent, jet-set audience, and what better place to reach them than in the luxurious Western Canadian resort?
Bringing Glass to Whistler, as opposed to another luxury ski destination, is also a personal decision for MacNeil. While MacNeil’s primary residence, and Glass Vodka’s distillery and headquarters are based in Seattle, the company considers Whistler its second home. MacNeil has a vacation property in the world-class resort, where he spends many weekends and holidays with his wife.
The product packaging, which MacNeil designed himself and describes as “pure, clean and elegant,” also fits Whistler’s elegant and sophisticated esthetic, and mirrors the elegance of the Coast mountain range.
With Whistler’s après crowd now enjoying their Glass Vodka martinis in full force, MacNeil is setting his sights on releasing Glass Vodka into other international locations.
“I want to be in the 50 best places, in the 50 best cities on the planet. I consider Vancouver and Whistler two of those places, as well as San Francisco, Seattle, Chicago, Cape Town, Perth, Beijing, you name it. … And we’re slowly doing that,” says MacNeil.
For more information about Glass Vodka, visit https://glassvodka.com